Make hay while the sun shines. YS Jagan Mohan Reddy, son of Honorably corrupt Chief Minister of Andhra Pradesh, is simply following the old adage. During the last four years, he has started a number of businesses ranging from real estate to newspaper using public money or money pumped by corporates, which are duly compensated by his father.

Marching ahead, he has ventured into yet another business. The long awaited Sakshi TV has been launched today with lot of glitz and glamor. Sakshi TV, a new Telugu news channel, is aimed to thwart belittling attempts by rival Telugu news channels like Eenadu and to sing praises of the Congress party and its achievements. With elections in the offing, launching a television channel is not a bad idea.

Months after launching Sakshi newspaper, Jagan is already mired in controversies. Moreover the feedback on Sakshi newspaper has been very poor and a number of paper boys have started recommending other newspapers in their quest for more commission. Now with this new addition, where will Jagan head? Will the companies continue their patronage even if the Congress loses the elections?

PS: Sakshi TV logo sucks. So far, TV 9 has got the best logo among Telugu news channels.