All south Indian cinema records are history now with S.S.Rajamouli's Magadheera successfully completing 100 days across the globe in 223 direct centers.

The movie is India's biggest movie this year after 3 Idiots grossing more than 100 crore rupees and still going. The movie has surpassed Telugu industry's benchmark Pokiri (43 crores) in just three weeks and Rajinikanth's Sivaji (one of the worst movies of the decade, yet south India's biggest grosser) comfortably.

Unlike Sivaji, Magadheera didn't have huge expectations among the audience before the release. But the stakes soared sky-high after the audio release. The trailers were a huge hit along with the audio and created unprecedented curiosity and excitement.

The film, released worldwide by production house Geeta Arts (the makers of Hindi Ghajini) started with a bang on day one breaking records right from day one. Ram Charan Tej has evolved as the new Mega Star of Telugu Cinema.

The impact of the movie is clearly seen as the industry hasn't registered even a medium hit since Magadheera in 2009. A number of movies which would otherwise have recorded a decent run have been footnote to the magnum opus. Even Kamal Hassan's straight Telugu movie after more than a decade couldn't sustain for long.

Like Arundhati, Magadheera is sure to dominate the 2010 Nandi awards (the Andhra Pradesh government's annual awards).

The movie will be released for Pongal in Tamil Nadu.

For more details visit www.megafanz.blogspot.com

PS: Rajinikanth's Robot (Yentiram in Tamil and directed by Shankar) is the next biggest film in South India.